THE PRINTED SHIRT EDIT / 01

Printed to
stand out.

Expressive prints. Easy everyday style. A little more personality in everything you wear.

One shirt ₹999 · Any two ₹1,399

YOUR EVERYDAY ROTATION

Good style. On your terms.

THE COOLDOWN WARDROBE

THE PRINT PERSONALITY TEST

Which one feels like you?

Let the print lead. Keep the rest easy.

Shop all 8 ↗
₹999 each / ₹1,399 for any 2

THE BEST THINGS COME IN TWOS

Two prints.
More possibilities.

A bold one for Friday. An easy one for Sunday.
Pick any two printed shirts for ₹1,399.

Build your pair ↗
Under ₹700 per shirt · Save ₹599 on two ₹999 shirts.
Mix prints and sizes. Pair offer applies automatically.
Onyx Abstract ShirtMono Abstract Shirt
ANY 2 PRINTED SHIRTS₹1,399NO CODE NEEDED
Noir Floral Shirt
THE DETAILS MAKE THE DIFFERENCE.A closer look at the print.

OUR ROOTS / IMPORTED FABRICS

Before the wardrobe,
there was fabric.

Cooldown began with a passion for importing fabrics. That eye for detail is part of our story — and the starting point for a wardrobe with personality.

Distinctive prints. Everyday essentials. Pieces to mix, match and make your own.

Get to know Cooldown ↗
A fabric-first beginning A team in Mumbai
Olive joggers on Cooldown’s approved Indian modelBlack joggers on the same Cooldown modelSAME ENERGY. A DIFFERENT COLOUR.

PRINTS MEET EVERYDAY ESSENTIALS

Big personality.
Easy company.

Give your favourite print a solid partner. Our joggers keep the rest of your look uncomplicated.

One for ₹899. Any two for ₹1,399

Jogger pair offer through 4 November 2026. Offer terms apply.

Meet your off-duty pair ↗

THE JOURNAL / STORIES FOR THE CURIOUS

Culture, considered.

Explore the journal ↗

A better fit starts with a question.

Unsure between sizes? Talk to us before adding it to your wardrobe.

From our door to yours.

Delivery within India, with shipping details close at hand.

Know before you order.

Find return and exchange guidance in one easy place.